Make It Light
Clink was asked to create a light-hearted video that showcased the benefits of light-weight gear. We discovered that the comic potential of the spot was directly proportionate to the size of the athletes heads. Watch for cameos by both Phil Knight and Bill Bowerman!

CREDITS
Client: Nike Basketball
Produced by Craig Smith
Directed by: McKay Marshall
Animated by: Steve Crocker, Jamie Peterson, McKay Marshall, Ivan Vidovic
Sound Design by: Digital 1

CONCEPT BOARDS